Social Media Campaigns
Social-first campaign systems built for launches, promos, and always-on brand storytelling across reels, stills, and copy.
Branding and Content Specialist
Faraz
Akhtar
Mumbai to Dubai
Directed. Shot. Edited.
Born in Mumbai, based in Dubai. A one-person creative studio for brands that want their work to feel seen.
Director
/
Photographer
/
Editor
/
Copywriter
/
Singer
/
Content strategist
Selected work / 2021 - 2026
Six frames from forty-two.
A warm, social-first mix of campaign work, product storytelling, music visuals, launch content, and quick-turn edits.
Video Ad Productions
Short-form ad concepts, studio product films, and launch cutdowns designed to land quickly in-feed.
Effay - EP 01
Artist visuals that blend identity, motion, and atmosphere into one release lane.
Ramadan Campaign
Seasonal content crafted for warmth, rhythm, and high-volume social usage.
Hotel Reel
Hospitality storytelling designed to feel cinematic but still work in vertical feeds.
Cafe Opening
A launch-ready mix of stills, atmosphere, and social content for first impressions.
Services
Strategy to shoot day.
One person, end to end: positioning, concepts, production, edits, captions, and rollout thinking.
01
Brand direction
Creative positioning, campaign concepts, tone setting, and a visual direction that feels clear before the camera turns on.
02
Content production
Stills, reels, hero assets, and launch content built with a warm editorial eye and social-native pacing.
03
Rollout support
Edits, cutdowns, captions, and messaging that help the final work land where it needs to live.
Discover
Start with the feeling.
We define the mood, audience, and pressure points first so the visuals have direction instead of noise.
Build
Move fast on set.
Production stays lean, responsive, and focused on strong frames that can stretch across formats.
Launch
Finish for the feed.
Edits, crop systems, and copy are shaped around how people actually encounter the work online.
About
Born in Mumbai,
based in Dubai.
I am Faraz Akhtar, a branding and content specialist from Mumbai, India. With expertise in social media marketing, videography, and performing arts, I bring a unique blend of creativity and strategy to my work.
Five years across agencies, in-house marketing, and freelance. Shoot + edit. Strategy + copy. Also: I sing as @effaymusic .
42
Projects
18
Clients
5
Years
Music
When the camera is off, I release music as @effaymusic.
Performance keeps the portfolio human. It sharpens timing, stage presence, and the instinct for what actually holds attention.
Open InstagramWork together
Tell me what you need.
Available for content direction, campaign shoots, social rollout support, and creative collaborations.
Lead capture
Prefer a form? Drop your brief here.
Share the basics and I can review the project, scope the work, and come back with the right next step.
- Best for quotes, retainers, and collaborations
- Useful for social campaigns, shoots, and rollout support
- One clean brief instead of back-and-forth DMs